Write a good press release

By including a description of the book in the press release, we were able to get people interested in the novel. If the business has substantial revenue or valuation, include it in the boilerplate.

Do your research and find the relevant reporter or department to send your release to. Two to three weeks in advance is a good timeline.

Make sure that you have a clear head and shoulders shot of yourself as well as a clear image file of your book cover available. Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition.

Unless it is in a quote and the person quoted is identified. What URLs do you want to divert traffic to? It also tells journalists that the end of the press release has been reached.

To put it another way: We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.

Study what kind of stories journalists write about them. Journalist are independent, they are not a branch of your marketing department. What about a press release from a smaller company? Longer than that and readers will find it too long.

Share with us in the comments, on Twitter or on Facebook. It was picked up by nearly news publications in a few days. The relevance of the story and the business. Jessica Camp, PR Associate, Blue Fountain Media We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry.

How much information is enough? Nicholson has sold more than twenty stories. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.

The Nine Components of a Press Release

Creating separate boilerplates for all these stories will waste your time and create an inconsistent brand image. Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.

Remember, your quote is the only part of your release that the journalist cannot change or edit, so use it wisely. It is always a good idea to invite the media or to do something just for them.

You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. Stick to one A4 page or approximately words if it is in the body of an email. Follow these guidelines and your press release will shine just as much as your event!

Why are you sending out the press release? List these out before you start writing. If well written, a press release can result in multiple published articles about your firm and its products. This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else.

Use the same keywords that journalists themselves use when writing about your industry. The Writers of the Future contest receives thousands of entries from across the world, and the stories are judged by best-selling writers such as Anne McCaffrey, Jerry Pournelle, Frederik Pohl, and Robert Silverberg.

Top 40 Press Release Examples from the Pros

You may send more, but that is what fits on a sheet of paper, that was once mandatory. This will save you from troublesome spelling and grammar mistakes and make your PR look more professional. Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc.

Is Apple getting lazy? Include the who, what, where and when. He has entered that literary shadow land between Neil Gaiman and Ray Bradbury.Nov 10,  · A press release is the quickest and easiest way to get free publicity.

If well written, a press release can result in multiple published articles about your firm and its products. And that can. This news item is the sixth in a part series on public health communication. This installment focuses on how to create effective press releases.

July 5, A press release is an announcement or summary of news to the press. Social Media Today. If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release.

Jun 13,  · Headline. Opening sentence. Body. (What’s the story, why does it matter?) Contact information. These are the ingredients of a successful press release. Scroll down below the press release template to see industry-specific press release samples, formatting tips, and how to write and.

Support the author because you can read here for free: How To Write An Author Press Release by Scott Nicholson.

Press Kit Fundamentals – Press Release Writing Tips

First off, don't use funky mint-body.com with Times New Roman or Courier.

Write a good press release
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